Guest Lecture: Emerging Trends & Digitisation of Society
Many thanks to David Jones (Consultant) and Geraint Williams (Director of Mission Control) from Fujitsu for recently visiting the University and speaking with our students.
The talk titled ‘Digital Trends‘ covered the incredible rapid innovation and evolution of Technology that has brought about an incredible transformation and digitization of society. Highlighting significant historical and current innovations, positive impacts, and emerging trends & technologies, challenges and future impacts. A whistle stop tour of the digital landscape: past, present and future. A fascinating talk enjoyed by all, staff and students alike.
“Our Digital Trends talk, delved into the multifaceted impact of digitalisation on society, business, and daily life. It highlights key themes such as the integration of technology into everyday activities, the challenges of digital transformation, lifestyle shifts driven by digital innovation, and future trends including Robotics, AI, and Quantum Computing. Additionally, it introduces the concept of Human Centric Design and describes a workshop where participants tackle the ethical integration of Generative AI in organisations, focusing on creating value while mitigating risks such as misinformation and bias”. – David Jones (Guest Speaker from Fujitsu)
David went on to explain that the Digital Trends talk explored the ongoing digital transformation shaping society, business, and daily life. And that it’s purpose is to inform and inspire audiences about the profound impact of digitalisation, the benefits and challenges it brings, and the emerging trends that will define the future.



Key Themes Covered:
- Digitalisation of Society: Examines how technology is blending virtual and physical environments, transforming commerce, education, finance, health, and communication. Highlighting the benefits of efficiency, global connectivity, economic growth, and access to information, while also addressing the importance of security and trust in digital systems.
- Challenges of Digital Transformation: Discusses digital inequality, job displacement, ethical considerations (such as AI bias and privacy), cybersecurity threats, and the need for robust digital infrastructure. The content emphasizes the importance of inclusivity, ethical technology use, and collaboration among stakeholders to address these challenges.
- Digital Living – Lifestyle Shifts: Explores how digital technologies have revolutionized the way we interact, work, consume, and manage our lives, from remote work and smart homes to online communities, e-learning, and digital entertainment.
- Future Trends: Looks ahead to transformative innovations such as Robotics and AI, Quantum Computing, Cashless Societies, Extended Reality, Bionics & Cybernetics, and Regenerative approaches to society and energy and risks associated with these advancements, including ethical, economic, and societal implications.
- Human Centric Design: Introduces a unique design thinking methodology focused on aligning business challenges with human needs, fostering creativity, and developing rapid, actionable solutions.


The Human Centric Design workshop provided students with a Challenge Statement: How can organisations harness Generative AI to create value for customers while preventing misinformation, bias, and intellectual property risks. It gave the students an opportunity to consider the introduction of AI into a company’s ecosystem and how they can work together to ideate and reach a consensus on what the key features and challenges are for ethical AI solutions.
“It was a pleasure to return to the place where it all began for me and give something back. I genuinely enjoyed the preparations, creation and delivery of both the talk and workshop and it was good to see the next generation of industry experts beginning their journey, there is much ahead of them, change is accelerating at a pace like we have never seen…” – David Jones
“Great to be back at the University of Wales Trinity Saint David (UWTSD) today speaking with first year Computing students. As a former student of the university, it’s special to return to the place that set me up for success and share the lessons I’ve learned along the way e.g. stay curious, build your network, and keep evolving/adapting – the technology industry never stands still!” – Geraint Williams
The Academic staff at UWTSD’s School of Applied Computing would like to thank David & Geraint for taking the time to come back to the University and share their invaluable experience, industry knowledge and insights. Diolch yn fawr iawn.
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